Denver • Aurora • Littleton • Westminster • Centennial • Colorado Springs

Hours of Operation: Mon - Fri: 9am - 6pm, Sat - Sun: 10am - 5pm (All Locations), Sun: Closed (Aurora & Littleton)



Welcome to Gold Rush!
Colorado’s trusted source for selling all of your Gold, Silver & Diamonds

Welcome to Gold Rush! Colorado’s trusted cash for gold resource!

Our uncompromised committment to providing professional personal service will put your mind at ease. We will pay you cash for your unwanted gold, silver, diamonds, luxury watches (for precious metal value only) and more!!!

Our uncompromised commitment to providing personal service will put your mind at ease anfort put cash in your pocket for your unwanted gold, silver, coins, bullion, diamonds, luxury watches (for precious metal value only), and more!!

we are not a pawn shop, in fact we are quite the opposite of a pawn shop!


Close to You

Gold Rush is Colorado owned and operated with 6 locations – 5 in Metro Denver and 1 in Colorado Springs – buying ANYTHING made out of gold, silver, platinum, or palladium. We are Colorado’s largest precious metals buyer as well as Colorado’s largest diamond buyer. We also pay for fine watches (for precious metal value only).

Our Staff is the Best

Our Gold Rush Specialists are experts in assessing and buying your valuables. They will demonstrate and explain to you the entire evaluation process from start to finish and make a no-obligation all-cash offer for your gold, silver, platinum, diamonds, luxury watches (for precious metal value only), and more. We are ready to assist you in 6 Colorado Gold Rush locations 7 days a week.

Friendly Atmosphere

We have worked extremely hard to create a comfortable, safe and discreet environment for our clients to exchange their gold, silver, platinum, diamonds, luxury watches (for precious metal value only), and more for CASH. Expect professional service and genuine expertise from our Specialists because that is exactly what you will receive. Our Specialists are committed to serving your needs professionally and efficiently.

WOW Factor

At Gold Rush our mantra is Uncompromised Personal Service. We want to WOW you with an uncompromised commitment to providing the absolute best customer service that is tailored to your individual needs. Your business is important to us and we genuinely want to EARN that business. We also utilize the latest in XRF x-ray technology that allows us to accurately buy many different and unique forms of precious metals.


Please feel free to bring in ANYTHING – and we do mean ANYTHING – that you think might have value, even if you are completely unsure. We offer a no-obligation evaluation of your items and an on-the-spot all-cash offer on anything that we can buy.

Please feel free to bring in ANYTHING – and we do mean ANYTHING – that you think might have value, even if you are completely unsure. We offer a no-obligation evaluation of your items and an on-the-spot all-cash offer on anything that we can buy.


Thank you in advance for the opportunity to earn your business!

Thank you in advance for the opportunity to earn your business!



All Locations

Monday – Friday: 9 AM – 6 PM

Saturday: 10 AM – 5 PM

Centennial, Denver, Colorado Springs (Stetson) & Westminster

Sunday: 10 AM – 5 PM

Aurora & Littleton locations are closed on Sunday






We’ll Pay You Cash For Gold • Silver • Platinum • Palladium • Diamonds • Luxury Watches (for precious metal value only)
We will look at anything you may be interested in selling made of Gold, Silver, Platinum, Palladium including Diamonds and high-end watches (for precious metal value only).


We offer a 100% no-obligation evaluation of anything that you may want to sell to Gold Rush and that you think might be valuable. There is never any pressure to sell your items. And there is never a charge to evaluate anything you bring to the Specialist’s desk and are interested in potentially selling. We will pay you cash for gold, silver & diamonds!


  • Gold South African Krugerrand
  • Loose Diamonds
  • Gold Jewelry
  • Gold Bullion
  • Sterling Silver Flatware
  • Platinum Rings
  • Silver Coins
  • Tag Heuer
  • Platinum Bars
  • Gold Flatware
  • Tiffany Jewelry
  • Cut Diamonds
  • Silver Bullion
  • Platinum Necklaces
  • Gold Coins
  • Silver Bars
  • Morgan Silver Dollars
  • Franklin Half Dollar
  • Platinum Bracelets
  • Raw Platinum (Requires X-Ray)
  • Gold Bars
  • Broken Diamond Jewelry
  • Diamond Earrings
  • Silver Jewelry
  • Gold Nuggets (Requires X-Ray)
  • Silver Dollars
  • Gold Bracelets
  • Silver Half Dollars
  • Gold Necklaces
  • Silver Dimes
  • Credit Suisse Bars
  • Credit Suisse Rounds
  • Gold Earrings
  • Gold Dust (Requires X-Ray)
  • Placer Gold (Requires X-Ray)
  • $20 Gold Eagles
  • $10 Gold Eagles
  • US Gold Eagles
  • Silver Eagles
  • Silver Nickels
  • Gold Pendants
  • Omega Watches (for precious metal value only)
  • Silver Forks
  • Broken Gold Jewelry
  • Silver Knives
  • Scrap Gold
  • 1 oz Gold Bars
  • 10 oz Gold Bars
  • 100 oz Gold bars
  • GIA Diamonds
  • Diamond Ring
  • Silver Spoons
  • Peace Dollars
  • Dental Gold
  • Silver Tea Sets
  • Gold Teeth
  • Silver Candle Holders
  • Silver Dinner Plates
  • Gold
  • Silver
  • Platinum
  • Luxury Watches (for precious metal value only)
  • Diamond Jewelry
  • Palladium
  • Broken Gold Jewelry
  • Gold Peso
  • Canadian Gold Coin
  • Broken Silver Jewelry
  • Broken Gold Watches (for precious metal value only)
  • Broken Precious Metals
  • Unwanted Gold Jewelry
  • Unwanted Silver Jewelry
  • 18K Gold Rolex
  • Gold Maple Leaf
  • Silver Maple Leaf
  • Raw Gold (Requires X-Ray)
  • Old Wedding Rings
  • Breitling Watches (for precious metal value only)
  • Old Engagement Rings
  • Diamond Pendants
  • Estate Jewelry
  • Silver US Currency
  • Gold US Currency
  • Silver Foreign Coin
  • Gold Foreign Coin
  • Estate Pieces
  • Silverware
  • Flatware
  • Rolex Watches (for precious metal value only)
  • Gold Coins
  • Silver Coins
  • Silver Peso
  • Canadian Silver Coin
  • Tea Sets
  • Dinnerware
  • Serving Trays
  • Silver Trophies
  • Silver Serving Trays
  • Silver Bowls
  • Gold Tooth Caps
  • Silver Casino Tokens
  • Gold Casino Tokens
  • Gold Tooth Crowns
  • Diamonds Necklaces
  • Scrap Silver
  • Gold and Silver Coins
  • Lode Gold (Requires X-Ray)
  • Gold Ingot
  • Scrap Silver Coin


This list is just a sample of the things we buy. If you have something made of Gold, Silver, Platinum, or Palladium, something that contains diamonds or other precious gems, unused & high-end luxury watches (for precious metal value only)…we want to pay you cold hard cash for it.


Have questions? Call us at 303-282-4651





Precious Metals are the foundation of Gold Rush’s outstanding success in Colorado. We will pay you cash today for, literally, anything made out of precious metals – gold, silver, platinum, & palladium! No item is too large or expensive and never is any item too small.


We Take It All

We want your jewelry, dental gold, bullion, coin, rounds, tea sets, flatware, candlesticks, and more. Whether it’s old, broken, ugly, or shiny & new we’ll pay you cash right now for it! And we utilize cutting edge XRF x-ray technology at our Denver location, or elsewhere by appointment, in order to accurately buy precious metals in odd or uncommon forms.

Free Evaluations

If you are not sure if your materials actually contain gold, silver, platinum, or palladium bring them into any of our 6 Colorado locations 7 days a week for a no-obligation evaluation. We can typically tell you in just a few minutes if your materials are real or not. We never mind looking at something to help you determine if it is in fact gold, silver, platinum, or palladium.


Our Process


Highly Professional Staff

Every Gold Rush Specialist is extensively trained on how to identify precious metals purity for nearly anything you could possibly bring into one of our locations. They will take the time to show you the process, educate you on the content of your materials, and offer a no-presure no-obligation all cash offer right there on the spot.

On-Site Evaluation

Every Gold Rush Specialist will evaluate your materials right in front of you to determine the purity of each piece using an industry standard multi-step process. There are several parts to the testing process and you will see each step right alongside our Specialist. The Specialist will take the time to educate you on what he is doing with each piece he is evaluating. We want our clientele to be completely and totally comfortable with how we come to a conclusion on how much gold, silver, platinum, or palladium is in each piece we evaluate for you.

No Funny Business

There is never any back room testing. Your materials will not leave your sight. Additionally, our initial testing process doesn’t cause any kind of damage to your jewelry. Should we have to do more thorough testing to make a determination, we will never ever damage your materials without your express understanding and agreement to the process.

Silver & platinum jewelry is often much simpler than gold. Most silver jewelry & flatware is stamped ‘Sterling’ or ‘925’. Both stamps mean the same thing – the item should be 92.5% silver. Platinum is generally stamped the same way. The purity mark is translated into a percentage. That percentage is the precious metals content of your item. The problem here is that it’s almost never that black and white. Our testing process will allow us to make a confident determination as to the precious metal content of your items. This determination allows us to formalize our all-cash offer for your gold, silver, platinum, and palladium.




Many factors influence the spot price of Gold, Silver, Platinum, & Palladium. Precious metals spot prices change every few seconds and there are an unlimited number of components that play a role in the spot price. Some of the reasons for the constant changes in spot prices include:


• Current events & politics
• Market speculation
• Currency values
• Global economic conditions
• Supply and demand
• Buying power


Large entities and governments typically have substantial buying power and can impact the price of Gold, Silver, Platinum, or Palladium per ounce and the market as a whole. If a government makes a large Gold purchase, their demand for the product could affect Gold markets immediately. Supply and demand determines prices for commodities and the price of precious metals is no exception. For investors who buy and sell precious metals regularly, staying current with fluctuations in the market is crucial to financial success.


Gold, Silver & Platinum Coin and Bullion


We buy gold, silver, and platinum coin, bullion, rounds, bars, etc. every single day, and lot’s of it! Whether it’s bars, coins, rounds, silver casino tokens, U.S. coinage minted prior to 1965, raw materials mined or panned from the Earth, etc. we want to buy it from you. We are highly competitive on gold, silver, and platinum coin and bullion pay outs each and every day.


Coin & Bullion FAQ


It depends on the market, the price of gold, your quantity, etc. We will give you a firm, aggressive, all cash offer very quickly once we can see the materials and evaluate them. You can do this 7 days a week in any of our 6 Colorado locations.
No! We have no minimums and no maximums for buying anything in any Gold Rush location. We regularly buy one gold or silver round at a time. If you have very large quantities, call our marketing line [303-282-4651] to make an appointment so that we can be prepared to accommodate your financial needs in one meeting.
No! Buying and selling bullion and coin generally works the same way all over the world. So selling to a coin dealer doesn’t provide any financial advantage over selling to anyone else. The coin shop is buying to re-sell to a retail customer. Gold Rush doesn’t sell anything to any retail customer. We want your bullion and coin business and we will put our money where our mouth is to earn your business.
Determining a cash value for your coin & bullion might sound easy. The reality is that it’s just simply not something we can do with any accuracy over the phone. There are many many factors that go into how we arrive at that cash offer. The bottom line is that we need to see your materials. We need to physically evaluate your materials before we can make any kind of accurate and accountable cash offer. Making that offer without seeing the materials would not be a fair and honest way to earn your business. At Gold Rush, our integrity is of paramount importance to us. We choose to protect our integrity by only making offers on materials that we can honestly and accurately evaluate.
Nope! The spread, or profit margin, between buying and selling allows the coin dealer to stay in business. This is the same principal that banks use when they borrow money at a low rate and then lend it at a higher rate.
 Again, they have to buy lower than they sell in order to make a profit and stay in business. Apply some common sense – There are plenty of websites that claim to pay spot or more for your bullion or gold & silver rounds. But when you read the fine print, the story changes.

  • They typically require significant volume and the materials have to be in perfectly mint condition in order to qualify for the too-good-to-be-true advertisement.
  • You have to ship and insure the materials – this is a nerve-racking experience if you haven’t experienced this already. Some bullion is quite heavy so packaging and shipping isn’t necessarily easy. Plus, do you want the guy at the post office or FedEx knowing what you are putting in a box and leaving in his possession?
  • You have to wait to get your money via wire transfer or a mailed check.
  • Your materials are virtually untraceable once they leave your possession as well. How do you know the people on the other end of the website are making an offer on YOUR materials? Bait-and-Switch is an easy game to play when there is a complete lack of distinguishing marks, serial numbers, etc.
No. If you have something that obviously has more numismatic value than gold or silver value, we will hand it back to you with as much explanation as we can provide. We will certainly make you an offer based on the gold and silver value and let you decide which direction best suits your individual wants and needs.


Precious Metals FAQ


No. We will buy, literally, anything that has gold, silver, platinum, or palladium content. For example, we buy silver from a Denver photographer (pure silver is a by-product of his film developing process). As another example, we buy gold flake and nuggets that come from mining or panning operations. If you are not sure, bring it to us.
We make all-cash offers on precious metals based on the most current market pricing. That pricing changes very rapidly. When you combine that constantly changing market with the gray area of jewelry purities from various manufacturers all over the world, it would be impossible to provide accurate prices without actually touching and evaluating the items.
The typical transaction only takes about 5 minutes from beginning to end. We can evaluate and offer on most jewelry fairly quickly. Obviously, the more items you bring in the more items we have to evaluate. There is paperwork involved as well.
Gold Rush uses industry standard testing methods to determine the purity of any gold, silver, platinum, or palladium item. We take very special care to do no harm to your valuables during this testing process. A Gold Rush Specialist will show you each and every step of the testing process – it’s all done right in front of you with thorough explanation of each step.
You certainly can. But it’s just as easy to bring it to us and our trained Specialist spend a minute or two determining what your items consist of.
No. We are looking for, and paying for, the precious metals content of your items. Platted items don’t really have any precious metals content.
Determining a cash value for your materials might sound easy. The reality is that it’s just simple not something we can do with any accuracy over the phone. There are many many factors that go into how we arrive at that cash offer. The bottom line is that we need to see your materials, we need to physically evaluate your materials, before we can make any kind of accurate and accountable cash offer. Making that offer without seeing the materials would not be a fair and honest way to earn your business. At Gold Rush, our integrity is of paramount importance to us. We choose to protect our integrity by only making offers on materials that we can honestly and accurately evaluate.
Nope! We don’t care if it’s been run over by a Sherman tank. We’re buying the gold content of your items. Broken, old, ugly, out of date and out of style don’t change anything for us.
No. To ensure that we provide completely accurate cash offers on your materials, we need to see the materials so that we can properly evaluate them. We do not offer any kind of pricing over the phone to protect your interest as well as the integrity of Gold Rush and our staff.
No, all sales are final.
We refine, reclaim, and recycle the precious metals content.
This is a complicated question to answer…

Firstly, the jewelry market is completely driven by the whim of the retail buying public. Styles that were incredibly popular just a few years ago are now taboo and undesirable. These are the items typically found in the ‘Sale’ case in the jewelry store or on eBay when someone is trying to get closer to jewelry value for their items. So when a particular style of jewelry falls out of fashion, what is it worth?

Secondly, you pay a HUGE profit when you buy retail jewelry. That profit is never recovered when you’re selling your jewelry, regardless of how you sell it. You paid that profit for the privilege of owning and wearing something valuable and stylish.

These are just two of the many factors that drive the value of jewelry as a piece of jewelry. We don’t buy ‘jewelry’; rather we buy the gold, silver, platinum, and diamonds that comprise your jewelry.

No, not to us. We are not buying pretty, or brands, or styles, or designer names. We are looking for the precious metals and diamond content of your items. That is what we are making cash offers for.


Purity in Jewelry


Gold jewelry the world over is manufactured into very particular purities based on a range of factors. 10k gold jewelry is much more affordable than 18K gold jewelry because it has far less gold content. The most common gold purity for jewelry is 14K which should be 58.3% gold. So if you have 100 grams of 14K gold jewelry, 58.3 grams should be gold. The rest of the materials are filler, nickel or copper for instance, used in making jewelry.


Percentage of Purity

24 Karat
22 Karat
21 Karat
18 Karat
14 Karat
10 Karat





Your Gold Rush Specialist is highly trained in international GIA diamond grading standards to evaluate and buy your diamonds on the spot with no waiting, shipping, or outside assistance needed.
This has made Gold Rush the LARGEST diamond buyer in Colorado.


Instant Cash

Whether they are in a setting, or loose, Gold Rush will pay you cash on the spot for each diamond larger than .25 carat. We will buy ANY diamond larger than .25 carat regardless of quality, condition, shape, size, with or without certification, etc.

Call Us

If you have a diamond 1ct or larger with a GIA certification and would like to make an appointment to sell your diamond, please call 303-282-4651.

How is the Gold Rush diamond buying experience different from our competitors and better for you?


No Hassle

We will buy any .25 carat or larger diamond, in any condition, in any shape, in any size, with or without any kind of certification, that has not been treated to change it’s color…in real time in ANY of our 6 Colorado locations while you wait, 7 days a week, and we always pay in cash!

Less Restrictions

Most of our competitors have strict guidelines about size or shape or they require specific certifications (i.e. GIA certified) in order to buy your diamond. For instance, a local jewelry store advertises that they will buy any diamond .50ct or larger that meets their specifications – if it doesn’t, they don’t want it. Most of them also write checks. A large portion of our competitors want you to leave your diamonds with them so that they can ship them off to be evaluated or be put on consignment in a jewelry case – meaning you don’t get paid on the spot and in real time.

No Problem

Being the largest diamond buyer in Colorado has real benefits for you! We have a large, and truly international, pool of diamond brokers so we can always offer top dollar. Our diamond buyers will buy every diamond we can sell them. So we don’t have any shape or size restriction except for that .25ct requirement.


Diamonds FAQ


Anything under .25ct is typically considered melee in the jewelry industry. Melee is a very different subject with very different parameters in terms of buying and selling.

The diamond market chases rarity – that is a diamond fact and you should always remember that fact when buying or selling diamonds. We take our time and evaluate each diamond independently to determine just how rare, or how common, your diamond is. There are quite a few factors that help determine this. Those factors all add up to a diamond industry formula that will help determine your diamond’s true market value. It sounds complicated, but as professional diamond buyers we have invested the time and resources to become your diamond buying experts.

Truly rare diamonds are typically in high-end jewelry stores with very high-end price tags – and generally not available at the mall. You just don’t find truly rare diamonds in the mall jewelry stores because they are very very expensive in a retail setting. Since the market chases rarity, the true market value of your diamond is going to be heavily influenced by how rare your diamond is in terms of color, clarity, cut quality, etc. Also keep in mind that jewelry stores are experts at using gray-area language and half-truths that play on the consumer’s lack of true understanding to command larger profits on their retail jewelry sales.

Several things affect a diamond’s rarity. The color and clarity are typically the two factors impacting rarity the most as those factors were determined over the millions of years the diamond was being created deep in the earth. Polish, symmetry, shape, treatments, etc. are all factors that will also impact how rare your diamond is. The fewer flaws, the more white the diamond’s color (we want colorless, no hints of yellow or brown saturation), the more perfectly symmetrical the cut, the better the polish = a more rare diamond and that translates into exponentially larger retail price tags.

We can typically evaluate your diamond and make an all-cash offer in just a few minutes.

Nope! Every single one of our expert Specialists have been highly trained in GIA standards for evaluation your diamond. You can go to any of our 6 Colorado locations 7 days a week to sell your diamonds. If you have large ( 1ct + ) GIA certified diamonds we can set an appointment to show your diamonds to our internal GIA certified diamond grader at your discretion.

Yes! We can evaluate your diamond while it is still in the setting and make an all-cash offer on the spot.

Yes! Of course that diamond will lose substantial value depending on how badly it is damaged. But we will buy that diamond as long as it is .25ct or larger. Always keep in mind that any broken diamond will ultimately need to be re-cut. Re-cutting a diamond causes weight loss, and has other possible consequences, so that diamond is immediately worth less; plus re-cutting a diamond cost money.

Actually, not so fast! Older diamonds are often damaged and require re-cutting. They almost always require re-polishing. Some shapes that were popular at some point in history or now incredibly hard to find due to changes in the retail buying public’s styles and opinions. An “Old Miner’s Cut”, for example, was once a common diamond shape that is virtually nonexistent today. The exceptions are high-end rare stones fashioned into old styles with huge price tags. If you have an old stone in a shape like that, the diamond has to be re-cut into a modern shape in order to be sold. Re-cutting and re-polishing a diamond requires work, and that work cost money. To be frank, old diamonds are just old. They are not MORE valuable simply because they are old. Diamonds don’t really hold antique value in most cases. Other out-of-style cuts include Single Cut, Rose Cut, Old European Cut, Point Cut, French Cut, and others.

Determining a cash value for your diamonds requires that we can physically evaluate the rarity of each stone one an individual basis. The realities of the diamond market are such that it’s just simple not something we can price with any accuracy over the phone. There are many many factors that go into how we arrive at a cash offer for your diamond. We need to physically evaluate each of the specific characteristics that determine the rarity of your diamond in order to know how to make a cash offer. Unfortunately, the appraisal (or ‘certification’) that may have come with your diamond when you purchased it is not an accurate representation of that diamond’s characteristics – it’s 100% pure opinion. The best, and only, way to get a cash offer on your diamond is to bring it into the Gold Rush location nearest you.

We will buy naturally colored diamonds if, and ONLY if, they are certified as natural by the GIA. Naturally colored diamonds are rare and are typically not found in easily accessible jewelry stores (i.e. mall jewelry stores). Colored diamonds that you see advertised on TV are very very low quality diamonds that have been treated, typically with radiation, to change their color. These kind of color-treated diamonds have zero value after they leave the jewelry store. J-Lo’s pink diamond from Tiffany’s is not even remotely the same thing as a pink diamond from the mall jewelry store.

No. Semi-precious stones (i.e. emeralds, rubies, sapphires, etc.) have very little value after they leave the jewelry store.

No! Most diamonds are not certified, or not certified by impartial diamond grading companies. So, unlike most of our competitors, we do not have any requirements that your diamond needs to be certified in order for us to buy it.
GIA is the international standard in diamond grading. A GIA certified diamond can be worth as much as 40% more simply because the GIA has certified it’s color, clarity, proportions, etc. You can read more at www.gia.edu.
Yes there are other certification companies. But none of them have the same value as a GIA certification. Please bring any other certification paperwork with you; however it does not necessarily mean your diamond will be more valuable.
Any jewelry appraisal is generally engineered for insurance purposes and nobody will truly stand behind that dollar amount on that appraisal. The dollar amount on your appraisal is often about double the retail value or retail price paid. It does not, in any way, dictate the true market value of your items. Please take a moment and read the fine print on your appraisal. Appraisals typically read something to the effect of the appraiser holds no warranties or guarantees as to the accuracy of his/her work and that appraisal is intended for insurance purposes only. The dollar amount on your appraisal and the true market value for your diamond is almost always very very different.
No, we are not licensed appraisers. Any value we give you on your diamond is a genuine offer to pay cash for that diamond right then and there.
The diamond market does fluctuate. Ultimately, it is driven by the retail buying public and that group is very trendy. If you bring a diamond to us on Monday, for example, and we make a cash offer for that diamond, the offer will generally be the same later in the week. If you chose to wait a month or two, the offer is likely to change to match the current diamond market at that time.


The Unfortunate Truth About Jewelry Appraisals


When you are buying or selling a home, you get an appraisal from a state licensed appraiser. That licensed home appraiser is licensed by the state, the same way real estate agents are licensed and governed by the state, and held to very strict standards about how he or she will ultimately come to a value. They have guidelines, processes, and procedures written into law as to how they go about their job since that appraisal sets the bar for what that home is worth and subsequently a sale price is reached from that information.

With a jewelry appraisal that concept couldn’t be any further from the reality. The only people overseeing a jewelry appraiser are the trade organization they belong to. No regulations, no government oversight or standards, etc. The ugly truth is that most jewelry appraisals produce a value roughly 100% MORE than the retail price of the jewelry or diamond – that means the jewelry appraisal is typically double the actual retail price. The jeweler shows you an appraisal for $10,000 but you pay just $5,000 for the piece. What a great deal! Take just a moment and think about how much sense that makes…


Not so fast…appraisals are greatly inflated to benefit the insurance company and the retailer.


Appraisals have little to zero reflection of the actual retail price (which can be 10X the actual true market value) of the jewelry or diamond. There are TV ads for national mall jewelry stores that disclaimer their prices by saying the ‘Original Retail Price may not have resulted in actual sale.’ This should immediately make the ‘Original Retail Price’ (another term for the appraised value) worthless in terms of how it affects the true market value of your diamond.

The fine print written into almost any appraisal is also interesting to take note of. It’s common to see that the fine print relieves the appraiser of any real liability or credibility regarding the values used in the appraisal. They also, typically, say ‘For insurance purposes only’ which should be another red flag regarding the value & accuracy of the appraisal’s figures.

And, of course, the jeweler’s profit isn’t tied to that appraisal. He is paying true market value for the setting and the diamond. The margin between the true market value and what you actually pay for the jewelry or diamond is the jeweler’s profit – and it’s exorbitantly high in the retail jewelry industry in the United States. You will typically never recover the full retail price of your jewelry or diamonds regardless of how you sell them.


There are only 2 winners in the jewelry appraisal business…


The Jeweler

They use these inflated appraisal values to give the perception of big discounts. It’s a sales tool that is very misunderstood by the retail buying public and it gives the jeweler huge profit margins.

The Insurance Man

The insurance man charges you to insure your jewelry and diamonds based on the appraised value, even though that value is in no way related to the actual replacement cost or retail value of your items. How much lower would your premiums be if they used the actual replacement value for your jewelry and diamonds? Do you also think that the insurance company is going to pay the appraised value if you have a claim (when they already know the replacement value is far less)?





Step 1: Find The Store Nearest You


Find A Location Near You


Step 2: Bring Us The Following


GOLD, PLATINUM, SILVER, PALLADIUM – Bring in ANY items that may contain gold, silver, platinum, or palladium – jewelry, earrings, broom handles, silverware, etc. We will test & evaluate everything right in front of you and make an all-cash offer on everything that we can buy. You get to see the entire process from start to finish. Our Specialists are trained to show you step by step how we determine the purity of your materials and how that translates into cash in your pocket.


DIAMONDS – Bring in any diamond jewelry, engagement rings, loose diamonds, broken diamonds, naturally colored diamonds, GIA certified diamonds, etc. and we will evaluate and make an all-cash offer on your diamonds right there on the spot. We don’t have to ship them off or make two days worth of phone calls to make an offer. We will evaluate your diamond and make an offer right then and there.
Be sure to bring any genuine certification paperwork. Appraisals are usually printed on nice paper but don’t have much impact on the actual value of your diamond. We encourage you to read the fine print on your appraisal.


Step 3: Get Paid On The Spot


GET YOUR CA$H!! – The state of Colorado and the local municipality require a little paperwork and then you walk away with cold hard cash money in your pocket!!!!



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